We wanted to interpret the theme artistically and visualize the fusion of multiple new features.
In 2022, we had the incredible opportunity to collaborate with Samsung on an artwork to launch their newest product. Thanks to Tape That, we were able to unleash our creativity and present the new Samsung phone through an abstract artwork made entirely of color-matched tape.
We wanted to interpret the theme artistically and visualize the fusion of multiple new features. The phone and its camera lenses were represented through a combination of round and angular shapes, while the new pen feature was highlighted with a single large brush stroke. For the new camera feature, which functions seamlessly both during the day and at night, we incorporated black and light areas into the design to capture its versatility.
After several hours of preparation, the artwork was brought to life in a live performance. Guests at the launch event had the unique opportunity to witness the artistic process as the artwork gradually took shape, adding an element of excitement and anticipation to the overall experience.
ART — ENNICOLOR
LOCATION — BERLIN, GERMANY
YEAR — 2022
MATERIAL — TAPE
PHOTOS BY ENNI VUONG
We wanted to interpret the theme artistically and visualize the fusion of multiple new features. The phone and its camera lenses were represented through a combination of round and angular shapes, while the new pen feature was highlighted with a single large brush stroke. For the new camera feature, which functions seamlessly both during the day and at night, we incorporated black and light areas into the design to capture its versatility.
After several hours of preparation, the artwork was brought to life in a live performance. Guests at the launch event had the unique opportunity to witness the artistic process as the artwork gradually took shape, adding an element of excitement and anticipation to the overall experience.
ART — ENNICOLOR
LOCATION — BERLIN, GERMANY
YEAR — 2022
MATERIAL — TAPE
PHOTOS BY ENNI VUONG
