Adidas Confidence

For an Adidas event in Madrid, I developed a tape art concept together with two members from our former tape art collective, transforming the entrance and hall into a guided brand experience.

Inside the hall, wall graphics and floor markings guided visitors to the different stations. In the image, my design proposal focused on the theme of confidence and was aligned with the event’s brand identity and inspired by football, emotion, confidence, creativity, collaboration.

All logos were also created using tape.